Lan'Yue Studio Branding
BRAND CREATION, VISUAL IDENTITY, ILLUSTRATION, LOGO DESIGN
Initial Brand Proposals
Lan'Yue Studio is a studio that was created and formed with the idea of serving quality creative services to clients - while offering protections and support to their artists. They offer quality illustration, motion graphics, and other specialized creative services.
Keeping the HUMAN Element and Touch in the Brand
Going back to traditional methods of working rather than starting digital ensures that a human touch is found in the entirety of the brand and logo.
I wanted to use real ink strokes and brushes. I created all of the ink visual elements through real ink drawings that were then scanned in and vectorized.
Final Brand Guidelines
A fully detailed 23 page brand guideline delivered to the client alongside over 24 different animated templates, paired with real, hand painted and then vectorized design elements
